The glass is outfitted with a NFC chip and QR code combo that’s been embedded in the base of the glass. In theory, the consumer bellies up to the bar, introduces his brew to his smartphone (which is loaded with the Glassify app) and a little bit of marketing magic happens. The customer’s identity, age and location is transmitted to the brewery. In exchange, the customer receives a free beer or other promotion.
Patrons can “charge” their glasses with money to spend at the bar, and can transfer drinks to friends. In addition to receiving promotions at the bar they’re currently visiting, patrons can also receive promotions for nearby establishments. The app also keeps track of what a person orders, so bars can already see a patron’s preferences.
Never heard of a smart glass? Not surprising. Right now, there are only a few thousand glasses in use as part of a pilot program in the Europe and US. The smart glass invasion is expected to heat up in earnest in the first half of 2017. Based on the results of the pilot program, bars say that sales have increased substantially because of the glass. The programming limits the number of promotions to five per visit for each drinker. The app can also interface with Uber to help bar patrons avoid DUIs.
The smart glass just goes to show that there are a lot of things you can do with glass, including increasing drink sales!
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Photo Credit: Glassify