Cobra, a brand owned by brewer Molson Coors, says it has invented the “perfect beer glass.” The glass was the result of a collaboration among specialists at Birmingham University and Imperial College in London, along with Karmarama, a London-based advertising agency. Designers specializing in hydrodynamics and fluid dynamics worked together to develop the glass, which holds a pint of beer.
Beer glass was designed to improve taste, aroma and appearance
The “toughened” glass features a channel built into the interior surface, which guides the beer to the bottom of the glass. The channel wraps around the glass in a helical shape, creating a “whirlpool” effect inside the glass while the beer is being poured. The channel has a specific purpose; the agency claims that the channel releases aroma and flavor, and leaves the beer with a perfect head when the pour is finished.
Molson Coors is betting on the glassware to open the bar doors to Cobra, which has yet to develop a strong following among consumers during its 17 year history despite the brew’s accumulation of awards. Molson Coors is the world’s seventh largest brewer worldwide, but its Cobra beer is currently available only in the UK. Although the beer is made in Britain, it has its roots in India. The regional nature of consumer tastes in beer may explain why Cobra is still working toward broader brand recognition.
As a beer aficionado, you won’t get the intended benefits of the Perfect Beer Glass by pouring from a bottle. The interior channel in the glass is intended to be used with a special tap available only to commercial drinking establishments. In addition, the angle of the glass at the time of the pour factors into the “perfectness” of the result, and is also accounted for in the dispensing system.
Whether the perfect beer glass is hype or not remains to be seen, but Glassprimer™ has long recognized the specialized nature of glass. Our products are designed to take advantage of the special properties of glass, and to enhance their presence in both interior and exterior applications. If you’d like some glass inspiration, please visit the rest of our site. If you’d like to purchase Glassprimer™ glass paint, please visit our online store .
Photo Credit: Molson Coors/Cobra